Sleigh Bells in the Snow(6)
Jackson caught it one-handed. He knew that for all his outward impression of indifference, Tyler hated this situation as much as he did. Hated the fact they might lose this place. Hated the way his grandfather refused to let go of things.
He wondered if he’d been wrong to come home.
And then he saw his grandmother’s lined, anxious face and his mother focusing extra hard on icing gingerbread Santas and knew there was no way he could have stayed away.
His grandfather might not want him here, but there was no doubt he was needed.
He watched as his mother bustled around taking comfort in the ritual of caring for people. She placed a plate of freshly baked cinnamon stars in the center of the scrubbed pine table and checked the bread she had baking in the oven.
The smell evoked memories of childhood. The large friendly kitchen had been part of his life forever. Now it was the closest he had to a boardroom and his infuriating, exasperating, interfering, lovable family were his management team. Two octogenarians, a grieving widow, his daredevil brother and an overexcited puppy with training issues.
Beam me up.
His mother placed a steaming mug of tea next to his beer and he felt a twinge of guilt for wishing he were back in his old office with his experienced team around him and only work to take up his attention. That time seemed so long ago. His life had changed. Right now, he wasn’t sure it was for the better.
“The changes we’ve made will make a difference, but we need to tell people about those changes. I’m employing a public relations firm and I’ll pay for it out of my own pocket.” Given the state of the Snow Crystal finances, he didn’t have much choice about that. “If I’m wasting money then it will be my money.”
His grandfather gave a snort of disapproval. “If you’re willing to throw away your own money you’re even more foolish than I thought.”
“I’m employing an expert.”
“You mean an outsider.” Walter sniffed. “And maybe you should be talking to your other brother before you make decisions about the family business.”
“Sean isn’t here.”
“Because he has the good sense to leave the running of it to others. I’m just saying he should know what’s going on, that’s all.”
“He’ll be home for Christmas. I’ll talk to him then.” Jackson leaned forward. “I need someone who can get Snow Crystal the attention it deserves. We need to increase occupancy. We need heads on beds.”
“Is it about proving yourself? Because you’ve already done that with your big-shot ways, your fancy company and your fancy cars.”
Change, Jackson thought. They hated change.
All his grandfather understood was blunt, so he gave him blunt.
“If we leave things the way they are, we’ll lose the business.”
His grandmother spilled a puddle of icing on the table, his mother turned a shade paler and his grandfather’s eyes burned a fierce blue in his tanned, craggy face.
“This place has been in our family for four generations.”
“And I’m trying to keep it in the family for the next four.”
“By spending a fortune on a fancy New York company that can’t even find Vermont on a map? What do they know about our business?”
“Plenty. They have a division that specializes in Travel and Hospitality, and the woman heading it up knows what she’s doing. Have you heard of Adventure Travel?” Jackson leaned forward in his chair. “They were going under until Kayla Green took on the account. She had their business mentioned in every key media target.”
“Jargon,” Walter muttered. “So what is she? A magician?”
“She is a PR specialist. Right at the top of her game. She has media contacts that the rest of us can only dream about.”
“She’s not the only one with media contacts.” Walter O’Neil sniffed to show exactly what he thought of Kayla Green’s abilities. “I’ve been bowling with Max Rogers, editor of the Snow Crystal Post, for the past twenty years. If I want a piece in the paper, I ask.”
The Snow Crystal Post.
Jackson didn’t know whether to laugh or punch a hole through the table.
Wrenching the running of Snow Crystal away from his grandfather was like trying to pull fresh meat from the jaws of a starving lion.
“Local press is great, but what we really need is attention from the national media and international media—” He opened his mouth to add social media but decided not to get started on that one. “PR is more than talking to the press and we need to think bigger than the Snow Crystal Post.”
“Bigger isn’t always better.”