The most important thing is you should treat your social media reputation in the same manner you would your personal and public reputation. It is only a matter of time before someone posts negative comments about you, which may include exaggerations of dissatisfaction issues, with some going as far as fabricating complete falsehoods. It is a fact of life that to the degree you get attention, you will at some point get criticism.
Protecting your online reputation requires that you know what you can do so that the public searching you out gets the right story about you. Make it a priority and be proactive!
Lastly, the number one excuse for not using social media is not having the time. And, I agree, you don’t have time to waste on social media like 99 percent of users do, but you must learn to use social media as a way to save time. Make time, make yourself known, and establish a strong social media reputation. I personally work three Facebook pages, one Twitter feed, and one Google+ account. It isn’t a waste of time that will keep you from doing this; it is only a lack of commitment and understanding of what it can do for you.